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Commerce

Chanel goes with Facebook for lipstick ecommerce

April 6, 2011

An avant premiere

 

By Elizabeth Zelesny

French fashion house Chanel has revealed its new lipstick collection through a dedicated section of its Facebook page that allows consumers to shop directly within the social network. 

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Louis Vuitton opens applications for biennial Watch Prize
  9. Bentley renovates countryside estate in Cheshire
  10. How technology is elevating luxury shopping in the age of experience
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