Marketing
October 28, 2016
Image courtesy of Aventura Mall
By Sarah Jones
NEW YORK – Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even decades into the future to ensure their sustainability.
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","iv":"fd0e7c60c59ecf7394c923ad12d0497e","s":"d2ca30055b81827b"}
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