October 26, 2016
Scenes from Louis Vuitton's autumn/winter 2016 collection show
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","iv":"31934f53d20eaf4b270c016a0a766a16","s":"4f96146b96c1630a"}
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It’s true. Desire for luxury is never enhanced by discounting – rather discounts diminish the value of the brand. Why? Aspirational brands are distinct from value items. They are not purchased because they are cheap but because they are exclusive.
A luxury brand that takes adopts value pricing will lose it luxury status.