Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
{"ct":"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","iv":"37c5860c2ade5ba2194b23acd272bae1","s":"ba0468330847e24e"}
Share your thoughts. Click here