Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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