Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"1f51521456683eccadbacbec74875f39","s":"2b19fb9a28e057e6"}
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