Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"c66c24952545bacd356a2fb30e44097e","s":"cf126216c7c63b23"}
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