Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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