Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"dea047d847a3d9bfa8a41516b1ca4907","s":"5c86481c038bf4c5"}
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