Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"f1ccfddd30cb6a89b93e8531c814525b","s":"4a569319c74954ad"}
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