Blog
October 17, 2016
A still from the DPA's Real is Rare campaign
By Staff reports
Marketers have taken to shaking up the perspective of branded campaigns to spur interest and keep their brand top of mind.
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","iv":"e4e07221d7d52f0dbf564491420f205f","s":"df16ca528bd2ca05"}
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