Marketing
October 11, 2016
Chanel ready-to-wear, spring/summer 2017
By Jen King
NEW YORK -- According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.
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","iv":"e45d1e3d75ed9d122319f22873e83e15","s":"d192200f0dd9e340"}
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The presentation “The Seamless Luxury Experience: Harmonizing Events, Retail and Digital Strategies,” was extremely informative Robbin Mitchell, from Boston Consulting Group did a great job monitoring the panel.