Marketing
September 28, 2016
Cadillac CT6 through the eyes of Jason Wu
By Sarah Jones
NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
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","iv":"77496b0bb19c004295bb866ac0940d55","s":"f62610aa90862c34"}
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