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Nov. 29, 2024
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Consumer electronics

Vivienne Tam tech partnership permeates the NYFW audience

September 27, 2016

Vivienne Tam shows off Lenovo collaboration at NYFW runway show Vivienne Tam shows off Lenovo collaboration at NYFW runway show

 

By Brielle Jaekel

NEW YORK – A Lenovo executive at the Mobile Marketing Association's SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week's audience by partnering with a designer and fashion influencer.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Luxury Unfiltered: How empathy can save the luxury industry
  3. Capri Holdings restructures leadership at Michael Kors
  4. Rolls-Royce expands Private Office network to Seoul
  5. British Airways revamps first class offerings
  6. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  7. Burberry plays with AR tools, pilots digital scarf try-on program
  8. BFCM spending poised for record high in 2024: Deloitte
  9. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Luxury Unfiltered: How empathy can save the luxury industry