Marketing
September 23, 2016
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands
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","iv":"516af263d8ff898fb1fcbd174028038e","s":"342fb048a21567fd"}
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Pam voiced my view so clearly! The quality of so many articles of clothing has declined greatly over the years; which is why I believe there is a renewed interest in re-sale luxury clothing. I think luxury consumers are willing to pay more if the quality is there. Also, being a ‘middle-aged’ consumer, many of us are at the point in our lives where we don’t want to see our shoes, handbags, dresses, etc. on everyone walking down the street. Too many ‘luxury’ labels are manufacturing goods specifically for outlet shoppers or low-end shoppers; that dilutes our feeling of being dressed in something ‘special’.