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Automotive

Mercedes vies for one-on-one engagement with WhatsApp newsletters

September 20, 2016

Promotional image for She's Mercedes Promotional image for She's Mercedes

 

By Staff reports

German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. Baccarat pulls incoming CEO from Printemps
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
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