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April 5, 2025
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Automative

BMW shines a light on US competitors in 2016 Paralympics

September 16, 2016

BMW paralympics BMW's Paralympics television spot highlights athlete Josh George

 

By Brielle Jaekel

German automaker BMW is augmenting visibility for this year’s Paralympics through a series of sponsorship activations on Snapchat.

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  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. The future of successful luxury brand collaborations
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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