Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.