Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"bcf6f3a6c20f91f4e5745b6191d833a3","s":"f0b10144103b76cb"}