Marketing
September 2, 2016
Instagram's new stories
By Brielle Jaekel
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat.
{"ct":"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","iv":"0c6f5b76be28b538aa82a9d845aed008","s":"67dc8ca5692ec1ca"}
Share your thoughts. Click here