Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.
The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.
{"ct":"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","iv":"6eac93f5d0f1f0d8f0becce9d3d419e0","s":"0846cfa450e79e91"}