During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"03d829e14477960f0f6cda63ee6b52bf","s":"f3567c5fca18f31a"}