During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"9f11a30d31d10999dbafa02a5fd737a0","s":"2fcf38be97f991ea"}