During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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Nq5DtI44GSyh8Yycf943YSsHhdQ790BuilOJFH79EArgUTU\/sqJkQc3Du9GtpxV70ELTVTLE9g1DlWtSAaeXSoD501ncpjO01LDHmNSECGKkyeeiZPkquB6sLrEjVU7WR4ytA5FozSPSH0fLmDR2vq8SL072e+7lJI77\/5Nm++44fa+CIjyqJI13Q1TvDldHBNs3DwM68Pzxh6MKqqtEhcRNPR2Uwzsu5kzaCfbvBjoQMCe3fW6CCE5ix4Yayu5fHRtV5N1\/3Gq28PjErLWFYJ+vNCfEEuoTbwzTuy4ZS81R\/Gk0qFIlf7KB4NIHVNxQg8QvBd0ZPffef5NSwP87CPMy8D0ns9DcLtA1RGnr4O3wZRhfPWXs3p+nFddgnDSzONMnUwnleZ7H\/eCDakM+Ad0Z0+Qv\/1CmUzdSpjMEC9o4F4d67EAUjoNtvNigV9LPi6IJBht\/IU3WjVWD6T\/Oc73PqFx8+T7XU7sFbfzAcOIBSIs4s8RQ\/1HeWTY3CA1CWcRuTsvq+3xR0huDFeU+L3g79rUMP4fBSPO7asYvOtPiXcSHJ3tMbT7dfPZGcHujYOi\/32IKsvf8W5AGqvOf2d3B6TCX3QFgvOqVJWI5kPAyR9MgQ\/ga36E3cof85MM7FUFiLDzQFb6uFDzEpybJvHmcRIIqSi7odDuP2BGOIQJKmlo+rde4T1xXd4mfHGXIabrVaHr0SBu+pLsMQ\/eK5tgMVNxkjJdT6G32pV347IjxvQeyEdj9f4mDqeBSKZNi9pVSrHhBc+mvds29w70Mi7w5JKecSuUJaghLa6wGZYXvwp8115AX8mWPhlyU2M75TuCnpE+3FI6zQOSXfJI33VMSWh4fJelDq2a8jDz7FmFefM0fecJmKTNTMSSDdPa39cVexdXz4l5nyR+yHzHLRWbZdYMUh\/Ws0YdY2LcsvAsSudsPFRRylXgX18tryhJSnqSaC9tVdTeHkDj3DgOhfjs\/nAB9p4HNMT1MhOBTg5Yc0ii5eynyyRjDAliOXgAK4pycCikWWIRXkLCO9RAoboY9MQCk4p7PYcTkjrKH4P2smD977I5uU3NZSZ70Vz5TrWRgD8TWYRld3oYVlXbg3Fh3al8UnBmEBbpB3eheaO+AnaNUyarkXAZw3CQqydTFMX7mwIqP7HBLFRaZoCWwY2MRYSmu8RLdy8PZwMObJd4H2j7KojYzSEI0Zyp5VNgGifF4S0Uq3C+HUyX6h6c38CJ3NgiUUkfrgnZnYOmY5UN8T0+J+9DXs5\/Icpu7a3lS\/r+egOjzQ4RNRwJ9gSR6mK7V0DA2xFRsdjcWcjpayLtNr3yfzGZxbsJKQ2iPA0HKu7KUuZ78sAx287eH5P0W49MgvBT9XaIhg2VgxyW6vlCbZNd0fkbunh5yVNmiGJrusrhAJ+BBL732glsTpQIgDAUcSKsnugCBkYpS0EqzgmhNf7U+BlgmvjNiKwITPcJNUU2QQWi0QRM34kb6uEv8Q4jgDcAIVe\/sUhxJetmecwJb3hkhqlqTluI1pJMyF43erAA1qVExsJmJHDqcpXc2FXWbYhpwUmSMjaddXtdKvTJfQivens6Cux5zlQPekOk954u7r+1Rf+Qmn8K46jNfk24AFmgP44RMXvGTbzcndD0OI2V42z+6bWyGeL63H5mtNLCdVYNKY303EodMdFjVM4334uPz65CDeQhePsNMSSmIfB0gLonUlJRNb0XKGrSlYAyFH0GklUdiJWz5Z1sSi6VzUeQmx888+zO1xxCQdA0yvBAftqU0VsYTA87diNgTwgSbMEDFCVKXKejtkf8b6H+n5I3uAS6KpQE964VbnfE3Nk458p9TprfqrfwPzHQPQoCAbAwkCLkM3U4Q\/Izx+arM66zNfIl+vGeSlFQ4vTKMa41GEgh\/1s4QpdJRAAAD3Y2sOWtQK\/NIEYJlDYoubH0+gRfLcZPo+87bsoiV7Aq0AAKinKtG39ldYBzFx7RctqkbOpN+cEE\/JpqQ\/9slocd2Oo+u8S6+yS8\/R9t2kY7K9gMc3LnqFdxMP4OfFe436qzUWITwUMiMBkfXi\/nAqUdZ26\/E7kl\/HkY4qqU1Q5CgE85x5Jta7LOtU1ofiFoBCU+XuCKLsFSO0RNrF2tVtooLIZ5EwIT4CYgm7zZc2a4mqucuMHYqXjYlohqlIHQX4huGU+Rk8owH76Prsmxp40DrwodnaJquuHnUdq5hI9B0khe+g+hSQCn8ktlWAF++YbArhsfoBP+HGoPeUdS0efrQI08nF49pMtcAj9nU26Wrhlh8zANMrweDh6aFpeG27mVbPdSl87cydun948bnbesR+5igj+uR8aWJz7zCqy8WoWJ6mxuKVrrmd7sNLnxQE3h9ZFEEWPlu3j\/uOXLCv+Qvj3sYGv5xZmdlj1iGYXF+3i6Fw8qQa4iiV2iiiaYUyqRmoUYq\/GDeoSXoBMe2Oq5ofy8zNUFW\/uXGx71HLjyo+bBd62J8Z01nzUFNXyOGuSsAgpc7Vg1vNob8Is93+emXNUwUFahsOc2Ps3dQB7XTbZBwxUDF1I3mh6l0IpRIDm8mGSdxz\/flZSgefhTnjUIjckaVa921rLsWMhsYe4LaWkG\/oPlVeyh3TkPUWskz9Prs4OePvFZYQ1DZQbU+AyBOFDqtP051y2JKNds8WD+KiTUGNwM2BqXmqQFAsUH0fgBTABe7JFbf8Ymkxy4NuL2GxBAfOhJuiHy9NM\/RVrT\/LOsjM0CuCkTQCITohkNprthw1vHhzGwD28dV9NK6quSIHTVpnkRF\/ekk7SZz8RNbqZ6c2ebWp6pV0LD5vlG0cHnToq5H6DwTZbPepn5TNjJEXnW5FhnnMH8Q0+D3zRqKW90xAYm3v5EGkxeePmkVTlDeOs1ez8+VI6D19KRxNrQEV8rWNRXuGNsX1xu69OJl7h4zojPPiXynoPhDDbtSaE8qW+wQwroLLWnaq1D4toP3Xx520DQvRGddgbVJWMoU0\/K58MNJYawL1pvPOQtxZEwNive7rA1p4m+G0EVAgHbaYQv56tkB9eM936R89RW8c1jvuB8oQuDGzSTmZr3qx+zM6aN5THhCEpcY8yu64XIZ4I9CEduC+KhB42je8fX4H69vgiVDxeS487pEgpD1VlqkzWVSIen5MVgD11ulfGk+Hg8BNAWhGtXJ3ikHNt8D+5asZEAQZLm12UKTDuXG5zVmwhB2fRZhkRWDSZVMaV2fiHcGUCdFi1RYUZnfZimuevSwogE6VkILkRzA+sSeULKvOD\/cfBTnEYkjjinz5DVtbPBdSvkwbypXgJdxaWRubGwy5UlgzaIgdJDFeTv4GlR7vNx+xhbEyTjccm3dd4nfuAj+HEIsmUklJ3n327yVRH\/sL4mmmhUYTVxKftpikB51M+B9YTWpJ9pC1Zr+WrO0wqDgga\/zC5uts\/2dw70TWMAT53y4KUTvc4Gib21+keVPokyza2Ecj4kOiNOqCWDLJfhLmgkPWRwLCQo6rd782QYFp1yZqtIctSYFcNum8fiHPI7vzeEema3FSC7N\/Srk6QEjaNkbKbggF0MllMKgRzyKtWcZbgf69BO1qm8S1ZVDSJCDHTWg8mzAXLHULVTybPs+3PhCmiRfM\/vDO+1CoNF7BRL1wnh7oFhQQsmyacKJ\/PFMPFmtZAb\/GeUr43M2scp0cTj\/HhzWvNEbSJILvGzY1yO1h62JhTpSZlexB867nAHTev3vjzHH0ChciCw\/x8NVQy+sPCJde69jqWwqmPaaQ4iZgHTjMYE1VTzxR0lxRRc3z+OD\/mzaqjRdoy3KDJiX3SWPBtTBRGv0Gcn9P1h9Q1jowVHdZnsdI6pD89hJlL8YE0QAsrTHYpn82hpDyxKkt6+aHVhiJMEKresFjBgSaSv2z+o+Q0w2yZHrJNIcOZd18eo6LJd9gQW0pZE2O6BVwIUS+imcshCy1\/zk9+wZ2T1YIarRxC5Hwh03L+KfzQcM1t8xXJWK7ZWpEghOR2ybOmbgWrTtqcIF03Hz4TMmgtNgp+3Xbn\/8Muk9rCvt+aopaSOTZ9+CzRjwsn4BQmD71H5txMG92HjGTtbVJxdXqRNu\/y9vPSb8nGky1Q8D2e\/vOX8J1i4VZbbKggsAlV\/bEbR0v46adqF9ZlQQsf6cjrc3QOQ\/957QbCpIkQADlhq4F0lHV7bLHdskmnce70SeEmWZh\/bNr+pYwma8Z34mXIT3rIckDXjpuS849giMxhz5TbRRGVS4V\/knubqMOUM4NuqmFP3KgLpEl38xNwGbKWaUVHzGrPqIRX1ZWGSeFTh3ZkZh5zQ\/v3WA6OAODjLtyAPjLxK7N2kizkXhDDgmx3CxxF1Hqr8eB5TFZUkQHbNBLXc1unGoiJ4eEi95oa9imyOBu0+bY420D9YXmI2G2cjLcoBA0ZkccNjRzDI5FNDLhPBIQevU0LlMfxNk6KAmYVQVtbKUaltZRLupb17qaFoAtiCIOQ5+0OwqzTVjq1AVkwk7t1SDH\/TFx3n6z\/f0+zHxELmfTs07vuEYCjCKMFKnYW1mfS9L7NB9nsJyYngV","iv":"2d2c209654d0301c1cd6631709405045","s":"f49792ddf5d1a084"}