Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Tag Heuer vies for attention of millions as China launches Mars mission

August 25, 2016

Video still courtesy of Tag Heuer Video still courtesy of Tag Heuer

 

By Jen King

Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
VIDEOS
More Videos

MORE IN Jewelry
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize
Ambassador-led storytelling carries holiday campaign from Boucheron
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Pomellato reveals exclusive residency at Bergdorf Goodman
Kering launches Generation Award X Jewelry to support sustainable design



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos