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Nov. 23, 2024
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Retail

Consumers’ retail journey to improve with amplified social media strategy

August 23, 2016

Boss On Demand Boss On Demand by Hugo Boss

 

By Jen King

Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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