Apparel and accessories
August 17, 2016
Gucci's DIY service at its Milan flagship
By Jen King
Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.
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","iv":"2b0a7f5cb809f722912647c018f674e0","s":"3c32111bf0f6708f"}
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