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Multichannel

How branded personalities add oomph to the label

March 29, 2011

Stefano Gabbana has a personal Tumblr and Twitter account

 

By Rachel Lamb

Creative directors and founders from brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch incorporate blogs, Twitter accounts, personal photos and sections in mobile applications to showcase their unique personalities with luxury consumers interested in brands.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  10. Global millionaire count to increase significantly by 2027: Agility
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