Columns
July 28, 2016
Vanessa Horwell is chief visibility officer of ThinkInk
{"ct":"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","iv":"64148c264b77bc83425b58e5ec1b309a","s":"04fc5075dc9cab4c"}
Share your thoughts. Click here