Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
{"ct":"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","iv":"f09eca78ab1bccbbc353289d2c24f973","s":"3f6b56b22cbee9bd"}
Share your thoughts. Click here