Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
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","iv":"a2b4eb1f1f284d9df9f480d6b1bdd41e","s":"b23b7d3fb6740096"}
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