Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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7yNQS2JWlmdJQeO5fu7TTQ6fExDjuK4aEsuQPqrNjZZmYDZ1kxbQadcpL+J3l+F2LIPV4i9Jy\/o7sz8ks0ta1fZD\/qCFVYKBj3j\/1TfRoN6pEIqyaPNLrXYaUzlm3k8RENzHV8iKqf3CmIy50UF6XnyEAbCN2NjzwwsUamSsw6++BdCR0xlNnVZyWdKAsjamh\/EJN86VXdtm940MR2\/clz2Q8ofRjZtsUNgOKyJVnV\/AfdLkkNfh9\/xChhAHaNu+nvtb9eizEykBd41xyr5MLOyfHRCPHJtMjZT5+oUuLbUiW2sOg2QrXcsXScZFuFA+zvVUBcYdQ1jFqv74ppepkWB1Tcs7xThXHULActKpFDCwmRwbsNGYCePVVF39K1ynUEDTkjkxfCGiJ2rigwn7qDqmKtPv1GCpzf9cK2o+O86VnKJafMCDY9rn83xfDyB47aE5tJfKovGi4Kymq845TNGjGzM\/LnuN2AQ78RZKmEtB1Rl\/H3HNXD9wFtr26pN4RjUC1Y6NuDJTFVgZDkh5JjZFeEDtZd40ETG28ZyQGcnZmeoDIx0ikWXrIKAtAcnNa0tPsM95Fxqb6yNqOHo36hr43h1oBEcVmUuB1maD7DFnDLasqOxSfqn\/Nqy5+It+XYLpu8iFz5E8rQBW0QA3TiQzUaMnLp3OjHTrS6iEcKSV0YVeI5FRw+3sWSMMhCBHm3C\/sFGbI60GjHkvTeLjAjwOMV8XeYEVS1lQ90cHHFS\/UeiQEvKlDuAYUUwL8S0KcbbTl7vihCgAJ0V4yiZzKwfFwuuFIFc1bwnP9ijoSCej0VMPaN7enXUYqDoEnaemniYQNKwkJkOmZ6q8eJ1599d9HM7bRoMXs7DHbMeERRuQ14BCyG+UTDs7oYHa6OM6DsmrxCVDAt9rpvPIZo2rIDKcEVYL5h6OZeXStlABJ4\/YS1GfxfJ6nkGKffNkXUVHd6BDIj3cXF+Q6S4om+mlXwSYk+iq9DeEUdQre8LQnA1ifcrkLv\/76ki0N8dx0PGY\/3s+yFAV14Tw6aKSm6TEGEgXBKvxEymt8ZtZufcMS7OxfrjZzFtcnTuUNtKMXRcgLOwYeMAuNsux4\/EO1wXEPlSseXNSDk6I2Ao2VAYZmoy2O5M+TBwNWWd46NSqvOuk1bMn2qPAEMgquj1EfPJ96mrRmj51q5WOG4mQEA10DDPMyVC47y3pNuWOyVCxnJ5YOI7644+uXR48pExxitrl9ZhSREO7Qf1DgOmA6FLrUtj7NP+0\/8B9iVT7JswlzvRIxYroro29f5QRh7yBp6ZPEs08pRHU5hUBwyVLV\/KjbsjY0o\/YsH2bS3dwZAbGA1N3XsDI940lO1n3LkDYvhYr5qkTuu0tExpgFmqbE+Jhr5dw9bfdxnWlxWOTySTTP15aI57K\/cT105+pDkB7aPQlnobtOXT2e2h6BMtt\/rTNmOrFQKSj2lLRkJVCNeL5WHYkPRc+hHH2O3M\/L2BkLnJtw2CgiBpBmcWMRmz8cKXoOOT2R5sVmzceCYEEu9QV4ZrDvp\/czIu3IOzk0o+5qrkhaCar\/dsjDisJn3unEGWU6UVffM\/HFLortWIG73D0p1hwgoliRGYIDdYfSXcJnCOEyb03H+HUjhxJynkzLFjyll86Be68yuHW+sIIDeAiqdbwQX4N6Y51Ne+87Yr0D+AhAdOh+suwp9iekwDhd8VyesbCv34oC6X1\/0j76MwBMMpgZX1d\/TQM7Rnz2lkOG6fSZWYVv\/2cZWVteEiY1Bzh8\/SllVzll0Zc5VsSIrRVTLDpJIS1QAWVI4ooC1CRWJPjbB3EpGAjCKrwgpn\/7hk0\/D8OLeQeNkqUTqsvOGnaL\/vTO0nqKb9Mvu7B6UfoyRioaNxxpdgqSFGK9DWw9u1K374Wbw6REUTuCHSWx\/m0GGx25GbZCt4AYrCQw1AukNLXBu2Em6W3uEWU9DBByzKJ9bdxk9P+g0XycgmFGbqdidb06pyL5GbHxfO2fnvIThfJGwwcO86VH8gyZPjAVAl5U27UvHiMaStz\/CNsiKZigsMm6A1PijuP64K2AAtOGPlny+vEvZ3ZBr9qtPGuRVB6+fDEhz71U845VineI6DuXLi\/0\/3qMjNJqfa3d3mZkGS7OL+1Vg45Qb9NoFfjI0QjI56Fo4puWUPYitQ+FtfQgqBhQC4OX9Aj2lk5u2diyenosK4H\/jEz3F1mrDrg4g6I+so4toOSsXDF1IcLnuzSwQBR1a\/hgf3k2N9lxvctF1Py3Z5Uxvl2ko8+R3Ga9IsO09nZVt32TodkwLw7VFl49DQLFGU3+yA65OQoVsTCyEvYaCGDBHHyRtww4\/1omugiCzfT64jSmDMLYYRu+YY3\/Wc88QEd+SIt0fTS35\/a7w3ZAbfAdz63QFichH9WPMHYl0bxF2cOsVyeXszJzcPVl+7AURSnyemAfXLB6UJyWyDVOFK6vhyLu+Ar7VVTac75\/hJIpa6PvZoUcUhvDNEwKzxtp\/QUF7JHDDvnMjtiZ5dUsRYhN6UhB2kGh917idoLwqc\/t7uWAPSGif36D11DyGOnsM6IyJ4LByoKCnDy8qzQqROmtjkjr1tdk1c0A43BO0HNTDVTXRg4luQmnDcpI4Mr\/GoHfiEObIzZtj2mnKzseooP1Dt86XCvhPou+C5ur+pU2qWugFK7I2orD6Bd6u4h6h4uDszpLxCi4thdR5bNHE1A2QDXjFURwv\/GxOtvVkpaYVcmvq6QphlWMO3QYvSHWG706DCEHv\/hGDbRYwGxCUrNEDeK1gt\/5I0qAm1j3nI1USB+Dlz4L5fpKCWC+r\/lGfVf8TnrVnjNtydmaGs0JhAr0emeu44jkxMvM3Gfyoq8HvqqlGqWA0cQIwRHSTAwS+vJ1NPNhjMRs8hTCtrWgy+6cLEja6v+8r+Qe+ze606L\/VvBjAQ\/2GSCTP2d3QCLEReWBP6M61lFZ5cZ07+nsS6yhdtpPegJZi4Yl\/AYCBqUKFf+dSjU0U6dn12sdikWV+5gMXevi+jyL0EibpNqsEfM7bUWcwsOpLpNUmS4IBfyEXZG5W\/7gpd9B5JZX28hAQv3EPJ\/pb3TqXpKPbF7JCJZgPQ1QugBBKyVkXRPWkJPHJRJkatjjvUTZFZCnRob5iLCzszl2nQ\/C8Fzq7ngZvp2b\/5Fi2QU16pvg0kF\/1ol9PdlpVWBxvTRANMI\/PbW30BtCr7jr6ql6pQvQPLKZoQNueDFhh5DcvpI60MHsJWvGw1tokefZP29YwQvUT4xqCLSu7Xe9pAW0pFB4Edw4YYP2QGVaJidJmBVGBM1yi0JmLAZ02k99HbyHV\/F7S8jmFVymn3UJNpAZvsedXbR70SHOpVFf1koXAcQW85OBx61DEsnMZfDCOZSEWw0x9X03SSNUVzzfpnPy6ZBgCJvOEVDMM1n1calhr2IloS6ft7YjUMdK82FXSIIH4LPGXuIJdDa1vCxiS5EOE9h+dJo2Q9XDek\/i8DZNeJPOlt+BNiXAg\/I9IvuIhNUIv68wresPnk1KWUfvVEv2rwBNxALwU7sRwejwtb3i9uPLA3tAtT5b\/ZcffQdi6OAPsYBXRCQz4zRn04ti6Je1ZVUWl1Edcrm2wJ4Vv50XegGKHSkBuoNPTpM8jmJpvsqAPd9OluqevPEqvmXad8lDvDEdmGWNAG0uIfxlTzXVrF+r4crzoohxQ74R3kWYISdmjbIXiFYEtQUECkHSv6I\/uXROY946aXtlxu\/g9D8rbSTNpFCNkkR6CTlE54bxF5FPS5lZh97815dBq40RM0Arxpr35FkYnk+6rLi3qXos\/\/cGbxPPd17VcCvanEmhoSwdYMpxIlFC67L3JQ12paNNRuYrn5wO+GwBxilnA4dI\/tUTUgW+wWXVPeB8capQ216ikOsLtHXYRn3RlGPp7XG8bO3eb8r4IuJyuRSsXvjjQZnKi+Fx\/HFCFP1pBu8to8GE6IvzD4QjUZ\/DYF+dixcHvAR2sByxuhX\/Qcbqg5cfQ2xTw\/v69eNYptlqLGYOhAhrlQbX+UcOZtSTUdAAY650VpxTpq37X6GQ\/dtGHzQaEbJL3XZiJ6eHjQtlDb91zQUe6HbUiSDDc2aYRGUs7hdVbDZ6q6ocNJJCqfQf5vVXCqbyJoWRvb6QGSNJxMS+F+OXHKQt0q6tT19XB8p4j4rtx+Jyjhh0e+1OfK9v26BLc6wQpQ33uJr9DGn41ZjxFBCdiVsLpHy7ItZyngqp2s4ZtGkWFXRU4eXCwGLp3HLvx0rLuHrO4y+9qfcFg+VDg7xO3+IudqvrBC\/bKSktogjrRCe29SPI7TRJhM+PX1JJ5\/1yOuEpmXoS1GBel\/zCVLQcBfb1JsIiTH1hXNxLp+PAfuISvaDQL7BlIVMI8UIXI8w8skynteKhM5ujMMaOAjeox\/M5EaPjrt62Gn6zghjXc0w22dDF58yE5n0Y4HwfphMpRQ0a2FgoF7O+n5BCFmapqYQyzgtDn\/ktz0FmifOxNgBNanTsWApBoh01AaeizFkigjRglGDjdb7uFSLUcFUq7FC2gKKVYiK1NCQu57TgS\/YyLgn8xUJzjUehTS5fL8xGyWUUDcQyX\/mVaQEei1pFt7iNbb1O4Hn22vVweRai6hrl3nMnKakoFCVMMJv9Rj4PjSwfPMYWOrleHhRDb68sgd6R1H5rmgnXsFWWd1cpmK9bfP9wBBZV+OxKYCz26XMx9YxK1OWcxLKY0PJqebLkp\/pGyaMSEP8GrKj4IrJg43qAkbo6mZmkF5zNnX7fDRSTxKhMF9UXMxo418Scgo69jA4KBV\/pgpXcFd5cLQ9YDmHYz4sU","iv":"168e209942224c404c26217d8314de8a","s":"fe40307beb3aa162"}
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