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Apparel and accessories

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

By Sarah Jones

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize