As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"40d139df6b1245962f672ebac65d49aa","s":"324388cf4f5ceba1"}