As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"19c52dafe9de3b71a8722967cac1ced5","s":"7e0e9988097c33b0"}