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Nov. 28, 2024
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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Luxury Unfiltered: How empathy can save the luxury industry
  2. Capri Holdings restructures leadership at Michael Kors
  3. BFCM spending poised for record high in 2024: Deloitte
  4. Rolls-Royce expands Private Office network to Seoul
  5. British Airways revamps first class offerings
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Burberry plays with AR tools, pilots digital scarf try-on program
  8. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  9. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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Capri Holdings restructures leadership at Michael Kors
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BFCM spending poised for record high in 2024: Deloitte
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Luxury Unfiltered: How empathy can save the luxury industry