Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"39b631493372df434fea435041fe5b20","s":"f941585e2a214b62"}
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