Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"396999b1e96a7e9b05c6c7cb5b97f1e2","s":"cde5d6074e3bbb75"}
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