Apparel and accessories
July 19, 2016
Leading retailers are ahead in mobile; image courtesy of Neiman Marcus
By Sarah Jones
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.
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","iv":"65bc2c508bb9c530c292d21a12bc75e9","s":"270a5e9d48c08f77"}
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