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Marketing

Emojis a missed opportunity for targeting 25-44 year olds: report

July 18, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
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