Columns
July 13, 2016
Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
{"ct":"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","iv":"163704aa51cf4ffeef753fc63a699d15","s":"4a88a452b2b97047"}
Share your thoughts. Click here