Fragrance and personal care
July 8, 2016
Sephora’s Virtual Artist adds false lashes
By Chantal Tode
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
{"ct":"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","iv":"81bdfacd437e21f15b7c38ba2db15c9b","s":"3ba501904b1a4f9b"}
Share your thoughts. Click here