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Nov. 22, 2024
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Fragrance and personal care

Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform

July 6, 2016

Shiseido's Rouge Rouge lipstick collection Shiseido's Rouge Rouge lipstick collection

 

By Jen King

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
  10. Kering launches Generation Award X Jewelry to support sustainable design
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