Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Balmain enlists virtual faces as brand spokesmodels
  4. How can luxury brands tap into the back-to-school season?
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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Columns

Book excerpt: Selling to the New Elite

March 25, 2011

 

By a Luxury Daily columnist

selling-to-the-new-eliteBy Jim Taylor, Stephen Kraus and Doug Harrison

Chapter Five: Theory into Practice: Thirteen Expressions of Passion in Selling

“An ounce of action is worth a ton of theory.”

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Balmain enlists virtual faces as brand spokesmodels
  4. How can luxury brands tap into the back-to-school season?
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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