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June 30, 2016
Doug Gollan
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","iv":"f0659cf8929a481a9cc1b0d0051787c7","s":"86acd5842d2ce380"}
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This is a very inspirational read for all Marketeers with a thinking that boils down to knowing your audience and know the media they use if you want to reach them with your news. Excellently put down in clear words.
Great and timely article, thank you!
Thanks Doug, great insight. Good to confirm that relevant, detailed content also works with UHNWI