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Nov. 23, 2024
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Columns

5 best-practice tips to create an SMS campaign

March 23, 2011

 

tom-sheehanBy Tom Sheahan

While smartphones are all the rage when it comes to mobility, according to a recent study by Gartner, only a fifth of the 1.6 billion mobile devices sold in 2010 were smartphones, meaning most of the mobile devices sold last year were simple text-enabled mobile phones.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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