Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"dd2ae178e59153482c951b708a58caa3","s":"17b3b053928842b5"}
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