Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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G0RGmIbOJ+KaY\/9RoKnEAbLDNLMVe1w+F66EduSf+mQs46jQ0ODGI4MvRiFd3GqS1QzjiDCIu9GpRsrXJpaWjfITkMkrUhKVGJVX7D5yi9mHyXkOnGW+5xKIPWcM1WXXDECPp5tI\/hAa6Dkiqy+vYmOSc3DK+oFxyCEMd+qKOsz6MdJ2D8ABFR\/K2M9ODpVoXqBmGRVFQljzFqqPLhlDyUwHYV0uqGNoRrq5v+c33AxfmnRoT0dXC5fKzJzC2AI0XyJ59IBoasRL3plEtBYbYtxBW5suigwmL5zLdiJVKqE8E3klLZRi1VElfD0oYljePVJvw\/vDXoZrQ\/DhRA+fp\/+17q2fNKEdWRHqolbmU44nRLrCWObWvoClDlLSPVLkptZ2pWvy\/mHDW3s\/FBNlt8VyNPmIzPzXRcH21sdDGc9jhnwpWwI8T3KxWgbMbqvkxf24AVadL3ApvSJloKBL\/SL+gkOaD6o39mPPsLEpdQiYa4k8EpLk7RPGC3sUCKwD94qeApxbR0fwvQJxhE1u9zWxzeyMqTxpdJt8PZl+PhnpCjKyXIsu5PZNyLgjBM66m6wje4LJaJamWmOPUFoAcO9kCy9cFswC3Z22+TE5pLCjr2eSRiSOP9vAXZcZ3hisMhyZoB9L3djICqS\/xNdoplrEMfAOMOEh5Wh76Y1OUZ9KbGGaXxw\/JpQxlOCbHMeo7arD7GyLj3XJh22dJoHvsMTuCPRBYDD1aM3aKWhT1cfFO8RgC8iPLjovB6RlPlHXtOKUp6gx1eLTw+B95P4zdPzDPaTnbpGuPnCsVBTWitYYqpn6ccYseSu3qWgXHbpcqkObauyr8lHKdgu4m97JOK0JN5pk9Xl422XFvpN9ltWhVN9DlB8pV2OKupkzPhYlTNwDHXbAYHUGewDRkmPn3BpTCrY\/QtfXSsSou6RoWNtyoNl4yGR8p8zLe+aMPQUvdoYLGds1+2E+kA4JNIc0\/wFOXt8xLO1kHc5PR4afKRPLXquotSkjvGx2Nj6B6jjFrGJ4uChWrD0y\/JuKJG31GVDo3jHxy\/fKa7SastRhRBViTJBcA1++0coi0dvuoWR3TGbrkbHpSTlnV8NP2XkPxe9xd3cUVU+SK55AlxFW36A3eSMFQlQyQEhBT6iPjHFClS9\/g8CGEEoOXTQYk+RxkLdaT4c7EUqNu3WxtFdMykCtA6FqSJ71ORWFJX2RwjJ3q+1sBxTv2l0kJcDnk13m5sHp+DACIdXL25OUfZRZ3BzClRoXO6YyRPCB8Kp6vBSHpI8ynoT0I7hJsWQy6UFyIamShFhskviPRuAznmZRwYFR5Lsv\/\/+vmycNWx984tgbwPk+Xo3gRjpA9lVI4iBgACSHmbjWlVBnWH5E5lxUbdG6IgGCd7uvzQWpHSFTcmGeC0nwWwCoYX\/L8M\/iH42ExU94ht0td+qxKqXJg2j2APOXSrrSCtgIwfgmqQD7k19B\/++JlqexObWhrlmOZz7RZNS6idGZldUnm74EU9pJI0oCxvCVN4rxjWUPpYrgSfm7Roj4F6LK\/GZSst8d1PVbeFhQLqWH3qF15nKj6Qp71X96+zPcaCmhQcGRJAwlZOjER1EreHKxeUzsKuN7\/WpMsSVZbwgZBxpbA+IiK2WWQilaYTA5anQmbacc1f2MpWDEHf2ahOzHtPf3vbka3GU4KkmuNM6dlrdgoNWDQs0WbUBJKW1+cHPDNseBEpJ\/oOk3Y7BzVHmJa9e3M5QCfPnGdwlYwlacluLt9nioaW3Rmp7Pay9JMSSwlkVtkcNG7XDSl5YNpxEcyPqOSpaDkBxoEgW2+fk6Kucpfk0ljBWe783J7LQfhAAvdFSQC5WQONq1E26IqceW30QFovLeE8QKoIngU8BtAqv+c+I1qJ8Rxy775WjETQe+pyqFk9kPLcdLikCc3Jw6MkwMa108dXTF+Vhff3b2grc6HU4FopH2KGvdNxpxMmJipKVIuP+YexVG5zu3cHZzP6gNGKCG+nKXjb0QFVSUhXqHlFdz\/1jelozNfJlqxOPdMe3n3yBK\/A7zjzhleqi2ULDKFWe6SVWtzCk9oQWZ1KCcnzO7\/5+g51vmD\/cj4C974qUpuTXaEilOpF8AsUsvtW3POMEiG+DKrPlRuzmuoU7zylmA\/HD0nO5YSrbapBQg+4P+X42o8LGU+Z+1qWW3\/sTuQTK4I6RZPoS2VlwATlYlYtlAERb\/psIKPTL0XOepXWJtBcocD4jOQ\/RV10iDBZk4XGovMffH3RmUiHjDzPHTq0p6\/SrixXkZUqOc5F4LchDRAZuOcA8GyJG+9rwnh0gPVhGP6dNcj801pqauwKWTjwL+Etu4H\/dy4vo4+eOilcjUmSlVSrYX4typr0Ldlass4Aw94tEOuS3yRkUdFoDMmd6nx8SmdB2gPq3tKMNRqPF3fwkHi844T2yttwTmwWOkr+9ANTETKoDoJbfNWb1Qsn9wVc9jR5a6yYXfEw93fZ6rzCX7DlMWGv3CVVuyubUjegztUA+nz4\/Wk1k8M3FySR1RBmU868gBREibAiOSuW+Nqr9TXV38qEaJ4O92ga1i9jp9ZM5Xkniox622Ju\/ldwJr6rv4MIEgC2UcPN8z1jzVLzxHYqwC7va6jllDKYRn1IOEKvJt4C191oROAN0RxSekYpjiOsDdp6ZrGYJsPdgWGf6Lj\/jA\/wK\/fnbJVIzt+dAeNnBndr3cm441BJiD938pgza525Cw8VPC0zJHlUj4NLLkHa0YDK0e8fhnomChThWADX23X8QuSp0SCG\/+E1pfa5zlCwqM7jLNKnyI4gqr77zb5RbOhGzRg2YSBz\/aBJBJdLv1kGxZqphiJ6KDRntIlkJz\/2ODI4trqDnrPnu78iPY4eFxpdvbIpk3xww4gFV70Q1aEDnpK81OFwoyqkGg2v2LGJx8+gRdI70Vfiggx2cvOshoqnTtZNZgbDFR7USfFJZ92h5xL57b2VZEflMwVPtDUT4lBHUasBccI7XFCqh+Hj1IKdvSipWAPKlWCWYxC5xzsUtPZS\/pJIT5zQ18bozeoRD633NY3k5pSr5Bf\/3M4gAFS4CFczvr0i15dTxlMIa0iya6Rxy+eRVyyh6Qrti2ZcarrlczuMeG5DJTGWemXx4XsQF0wKAm+5SvWKpuyYNWKjvDdt+tnFCOyRjzq775wudiBOfJMZkNTTUcINDg3ddH1K2b6wxU66D82X354AfyFJkZN4sWbaOSoqezSYgwr\/WwmQN9bfQ57nmlLo7xHyyCSIEquQa5NXOdsCiu2Ro6A1Gmm+vPETZopcBAWBHfYF\/mN+u0RTYDPkwtwqDhzw\/Ii3X3c1FmVQm0F\/Dp2C7e1NIIbZpEhD5QvE+hJZRW5z5kwScrHLoglj5KsRTCYn6+m6qK7pOuh9gVcxvrJThKehkSydeEIEv9VbwBwf\/pChKPT157j3S\/RUpwI3hRleCeFggFI7rbalHyHob730UCV1pZxs0jpJ8xli36zGLuTnp0B703J\/IGU60US2HVs94EWeodoGmwS+NS0LZzvgLi+YbSPI551P1x34pateQHEF3aaYf84Qph+dWTpvbaaDgmz8cyXG3ZwysVBZ2kwrCYWjMvIcQ0AtnpqSCSzFa9N7xgzshpXEyg9\/\/xS1fVr+eWgVFD1HJNLd2N9xuwbBciR7GtbKjS25XS9TzIZ\/ClS2GDSdaC+plwGwcy+yCY5hA97jQ1erPVPXfXxd38CZiIaoYKXD\/NjEpsRBQXZrXwqQOmrGbI2YCQxe1vbOb+VU3PXXrS9aTCzVM3D0oZLF\/u7SPqr9mAk73BoKGwtl162BEqouEzeGq8B1DGJ74txv\/oHCnFztsgYqm2XI+xrgcXIEZGQXc9e5pQiqalwg8NnDTIK2PcobZLu0YK6T7brtjUa\/BFWNxbE9Vl603zvGPeiQrbpMOjB9ulXtgHyieEkMJP3uXOw0FehaEZqSjhvJ3Su0MJCRdicTW3EOyIHcC9BUrveLmaNqUS7N3GkH9I\/cgv9ZYUaZzLK3hmqPbkTMngMVnR80jU45mXyP+0kTNq8BhNR\/sqyRkqSGIS9QEGnP9Enm5WDyexdx8emHLhWUz8PvXLvYfXvePPJeHI1ylZvR\/KQv2NVpD9Upho\/7IWG19uX1+K+nHa1X70BsMStM7muLwzh32QvnRvHYDWyaBPK+lZ9X0k12QZcOwey4cHsJL9knI0I3VH6N8ked1NqhRj3HwH0J0QkNpFYfCHxpAYg3dYva5dnb6KWKtanK\/1UcJzBZgGepYuxVydYXtFQmcMaoGtTUDM31B8sO5C8\/YwHXV890rR7c3xDjU9wKwtbrVkxfBH3W2kn5Ls5518h0WDCMNtsZ\/YUyIfJYlZAkFZGpiq7lC5Js1FBfFZkhOEBFDrPakqrlL7UZvvpgR9GsemWO8OiW6dtWc4qPccsDX4oicr5A6Y+\/K4xd\/VQfv3yUi\/AW\/codcW9+2Ci3f\/VjMRRRR76ZZaKLLHRx5r+MgHg2hcaccNMeo+3E9PKMhNUPeLzbM\/3tc093Tyg8OsJ8gSP370DAriStPUWwZePutIPY7EO57XcfdvtjW479V2u\/EAt1sNPdud+mqkQWnwbWF6RfelR5R4WZGdixJskYVrc97M\/kPdzTDydTbCwxA8VsXLVf9JxilpWiiiP1eeURzgBl7YWbLCa3vhqA+p8mmoXtw\/V9QV+NT2n+v5S0LH2qi9KQGs2IbQESGyiDsg9XN2SXjXqq3pPpC9zqc1uDH7CSIvDZv9Oj0zOjAJgAdMpjgINtVwBQAYvbwylTP1SYQRKpNtGIdh6VmTGrtcRKBwbfCsVqcIG\/sbLXsVwqIthteN52vcYhMIEPbvHtF6T2XwAOw9comXNhgwyU0httK\/jwW48yUa2idNuEoCoUjNNrV2io6IJFevpLq9qkNt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Forrest, do you have a link to the BCG study? I can’t find it online.