Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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\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Forrest, do you have a link to the BCG study? I can’t find it online.