Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.