Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"75be12d8b3d05ed0698ee9dd7297eca0","s":"58a6ca2dd6391c89"}
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