Today in luxury marketing:
In Rio, Louis Vuitton store robbed days after lavish show
Forget see now, buy now; think see now, take now. Early May 31, just two days after its extravagant Cruise show at the Niterói Contemporary Art Museum in Rio de Janeiro, Louis Vuitton experienced the downside of the applause it had attracted as the first major European brand to take a fashion show to Brazil: Its Ipanema store was robbed, reports The New York Times.
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