Retail
June 2, 2016
Image courtesy of Printemps
By Sarah Jones
When it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to consumers’ assessments.
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","iv":"49301459e68b44b7fb863abc6f525f4e","s":"b751682a4bfa5392"}
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