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Apparel and accessories

Michael Kors leverages localized appeal for Line debut

May 26, 2016

Michael Kors on Line Michael Kors on Line

 

By Staff reports

U.S. apparel label Michael Kors is appealing to Japanese consumers with the launch of its official account on Line, the most popular communication application in the country.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  9. BMW sets record with funds raised for education at playoff event
  10. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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