Columns
May 25, 2016
Tom Pachys is cofounder and chief product officer of Playbuzz
{"ct":"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","iv":"01bdb1824b75e59d2515cf0564fba96e","s":"b61f4b1cdd5cce07"}
Share your thoughts. Click here