Marketing
May 23, 2016
Image courtesy of LVMH
By Jen King
Offering the highest ROI of any marketing strategy, a successful event program must merge brand DNA with a strong understanding of target consumers’ passions, according to Wealth-X.
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","iv":"473819e91f76fa376794968edeb1cc2e","s":"239d866dbfdc2ad8"}
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Good article really enjoyed the read, here is a video I would like to share of a very wealthy man we can learn from,
http://www.findthedrive.com/warren-buffett-10-rules-success/