Media/publishing
May 19, 2016
Image courtesy of Bloomingdale's
By Jen King
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
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","iv":"036a7da0f6bc78368c1f11b4a3545e3c","s":"c6befbe36bf0031b"}
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