News briefs
May 11, 2016
Louis Vuitton Celebrating Monogram campaign
By Staff reports
Today in luxury marketing:
Alibaba's Taobao steps up measures to fight fake luxury goods
Alibaba Group Holding Ltd's online shopping platform Taobao is tightening controls on the sales of luxury goods, requiring sellers to show proof of authenticity, as it fights sales of fake items on one of China's top online platforms, reports Reuters.
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