The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
{"ct":"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","iv":"dc59833147ad97ca42c3e119b077fc22","s":"32f5fdada4bada52"}