Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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